![]() Taking animated GIFs a step ahead, cinemagraphs have a static foreground with a single element moving / animating in the background. In fact, back in 2014, Dell witnessed 109% lift in their revenue by sending a GIF-centric email. Email designers began diverting their attention to using animated GIFs in situations where multiple images needed to be displayed or just to include some animation in a plain email. ![]() Traditionally, any email client that supported embedded images would support animated GIFs (except for Outlook and Lotus Notes). All thanks to HTML and CSS, plain text emails have got a makeover and now email subscribers can enjoy different HTML email templates. Could our ancestors have ever thought that one day, moving photographs would be for real? While moving photographs are not possible in print media, digital media has already succeeded in adding value to static elements and images by animating them.
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